Multimedia computer speaker products competitive low brand awareness

With the rapid economic development in China, residents with a substantial increase in disposable income turn to the purchase of entertainment products such as audio and video after the basic living needs are met. However, multimedia Computer Speaker equipment is one of the preferred products of people.

Audio is the entertainment place of necessity, best-selling distribution in a wide range of entertainment circles, (such as computer, home theater, automobile and other supporting products as well as bars, hotels, KTV, etc.), so with the rapid development of these industries driven, China's audio industry market has a significant and strong development power. Because of the product demand of substantial growth, manufacturer people expand building gradually, increase production, from this inside course of study produced the enterprise quantity that grows year by year, acoustics market competition is more and more intense. On the whole, the domestic audio field is still in the stage of "vassal dogfight", the market concentration is not high, and no enterprise occupies the market share of absolute advantage.

For many domestic enterprises, the overall technical level is still not high, most of the enterprises have not formed brand competitiveness and large-scale production capacity, is still based on low-end products. Due to the lack of core technology and independent innovation ability, the product homogenization is serious, and the competition of core technology strength turns into price competition, which leads to the decrease of profit margin of enterprises and affects the development of enterprises and even the whole industry.

With the continuous development of domestic economy and the prosperity of cultural performance market, large projects and performance projects around the country are endless, which is a rare historical opportunity for domestic audio enterprises. However, there is also negative information. In the product selection of large-scale projects, most projects start to explicitly use international famous brands, believing that only international brand products can guarantee the quality of the project. From the domestic market, foreign well-known brands have prominent competitive advantages in China, occupying about 40% of the domestic market share. Due to the lack of its own brand, core technology and independent innovation ability, domestic multimedia computer speaker enterprises have no outstanding competitive advantages. The most representative brand often becomes a lot of speaker company research and development design ability, technology, product quality, market coverage ability and closely related to the after-sale service and other aspects of the comprehensive embodiment. After years of rapid development, the plight of the audio industry has been improved step by step, the popularity of some domestic brand audio gradually rose, leading to the domestic brand relative to foreign brand market share gradually increased. Professional audio industry in China has formed a marketization degree of long-term competition pattern, in the international market competition in some excellent local enterprises also participate in. But, a few high-end use place, still have certain repelling psychology to domestic brand, the well-known sound brand of China suffers in domestic market "white eye" the case happens from time to time.